Ottilie Privacy Policy
Last updated: September 2026
1. Who we are
Ottilie is operated by NK Digital Ltd, a company registered in England and Wales with company number 17295507.
Our registered office is 5 Brayford Square, London, E1 0SG.
For the purposes of UK data protection law, NK Digital Ltd is the controller of the personal information described in this Privacy Policy.
If you have any questions about how we use your information, you can contact us at hello@ottilie.uk.
2. What this policy covers
This Privacy Policy explains what personal information we collect when you use Ottilie, why we collect it and how we use it.
Ottilie is a personal shopping organiser. Depending on the features available, you may be able to save products and links, upload screenshots and images, organise collections and use automated technology to identify products or find similar items.
We only collect and use information where we have a valid reason to do so.
3. Information we collect
The information we collect depends on how you use Ottilie.
Account information
When you create an account, we may collect:
- your name;
- email address;
- account details; and
- information needed to keep your account secure.
Information you save in Ottilie
We collect information about the content you choose to save, which may include:
- products;
- brands;
- links and URLs;
- collections;
- notes;
- preferences; and
- other information you add to your account.
Images and screenshots
If you upload an image or screenshot, we collect the image so we can provide the feature you have asked us to use.
For example, we may process an image to help identify a product or find similar items.
Information about how you use Ottilie
We may collect information about how you interact with Ottilie, such as:
- features you use;
- products or collections you save;
- searches or requests you make;
- links you interact with; and
- information about errors or performance.
Technical information
We may collect basic technical information about the device or browser you use to access Ottilie. This may include information such as your device type, operating system, browser version and IP address.
4. Images, screenshots and product identification
You can choose to upload screenshots, photographs and other images to Ottilie.
We use these images to provide the features you request. Depending on the feature, this may include:
- storing the image in your account;
- analysing the image;
- identifying possible products or brands;
- finding similar products; and
- helping you organise your saved content.
Some of these features may use automated technology or AI.
We may use specialist technology providers to process images on our behalf. Where we do, we only share the information needed to provide the feature.
We do not use your uploaded images for purposes unrelated to providing and improving Ottilie without a valid reason and, where required, your permission.
5. How we use your information
We use your information to operate and improve Ottilie.
| What we do | Why we do it |
|---|---|
| Create and manage your account | To provide Ottilie to you |
| Save your products and collections | To provide your personal shopping organiser |
| Process images and screenshots | To identify products and provide related features |
| Generate product matches and alternatives | To help you discover relevant products |
| Process links and URLs | To save and display product information |
| Maintain and improve Ottilie | To understand how the service is used and fix problems |
| Keep Ottilie secure | To prevent misuse and protect our users |
| Communicate with you | To respond to questions and provide important service updates |
Where we need your consent to use your information, we will ask for it. You can withdraw your consent at any time.
6. AI and automated technology
Some Ottilie features use automated technology, including AI.
For example, AI may help us analyse an uploaded image, identify a possible product or find similar items.
Automated suggestions can occasionally be wrong. We do not treat AI-generated product matches as guaranteed or independently verified unless we clearly say otherwise.
We may use specialist technology providers to provide these features.
We will explain in our service where information is processed by a third party where this is relevant to your use of Ottilie.
We do not use your personal information to train public AI models unless we clearly tell you and have an appropriate legal basis to do so.
7. Retailers, affiliate partners and third parties
Ottilie may link to retailers and other third-party websites.
If you follow a link to another website, that website will handle information according to its own privacy policy.
Some links may be affiliate links. This means we may receive a commission if you click a link or make a qualifying purchase.
We may receive limited information from affiliate partners, such as confirmation that a link was clicked or that a qualifying purchase took place.
We do not receive or store your retailer account passwords.
We do not receive your full payment card details when you make a purchase directly from a retailer.
The information we receive from affiliate partners depends on the relevant retailer or affiliate network.
8. Who we share information with
We only share personal information where it is necessary to provide Ottilie, meet our legal obligations or protect the service.
Depending on how you use Ottilie, we may share information with:
- companies that provide hosting and database services;
- image processing and AI technology providers;
- companies that help us maintain and secure Ottilie;
- payment providers, if we offer paid features;
- email and communication providers;
- affiliate partners and networks;
- professional advisers where necessary; and
- authorities or other organisations where we are legally required to do so.
These providers are required to handle information appropriately and only for the purposes for which it is shared with them.
9. International transfers
Some of the companies that help us provide Ottilie may process information outside the United Kingdom.
Where this happens, we take appropriate steps to make sure your information continues to receive the protection required by applicable data protection law.
This may include using approved contracts or other recognised safeguards.
10. How long we keep your information
We keep personal information only for as long as we need it.
In general:
- account information is kept while your account is active;
- saved products and collections are kept until you remove them or close your account;
- uploaded images are kept until you delete them or close your account, unless we need to retain them for a limited period for security, legal or technical reasons;
- technical and usage information is kept only for as long as reasonably necessary; and
- information we are legally required to retain may be kept for longer.
Deleting something from Ottilie may not immediately remove it from all backups. Backups are protected and information will be removed from them in the normal course of our backup processes.
11. Keeping your information secure
We take reasonable technical and organisational steps to protect the information we hold.
No online service can guarantee complete security, but we work to protect Ottilie against unauthorised access, loss, misuse and disclosure.
You can also help by keeping your account details secure and not sharing your login information with others.
12. Your rights and choices
Depending on how we use your information, you may have the right to:
- ask for access to your personal information;
- ask us to correct inaccurate information;
- ask us to delete your information;
- ask us to restrict how we use your information;
- object to certain uses of your information;
- ask us to provide a copy of information you have provided to us; and
- withdraw your consent where we rely on consent.
You can also remove products, collections, links and images from your account using the features available in Ottilie.
To exercise any of your data protection rights, contact us at hello@ottilie.uk.
You also have the right to complain to the UK Information Commissioner’s Office if you are unhappy with how we handle your personal information.
13. Marketing
We will only send you marketing communications where we are allowed to do so.
You can unsubscribe from marketing emails at any time by using the unsubscribe link in the email or contacting us.
You may still receive important service messages about your account or Ottilie.
14. Cookies and similar technology
Ottilie may use cookies and similar technologies to help the website and app work properly, remember your preferences and understand how Ottilie is used.
Where required, we will ask for your consent before using non-essential cookies.
You can manage cookies through your browser settings and, where available, our cookie settings.
We may provide further information about the cookies we use in a separate Cookie Policy.
15. Changes to this Privacy Policy
We may update this Privacy Policy from time to time.
If we make a significant change to how we use your personal information, we will take reasonable steps to let you know.
The latest version will always be available through Ottilie or on our website.
16. Contact us
If you have any questions about this Privacy Policy or how we use your personal information, please contact us:
NK Digital Ltd
Registered in England and Wales
Company number: 17295507
Registered office: 5 Brayford Square, London, E1 0SG
Email: hello@ottilie.uk
Website: www.ottilie.uk